WhyPark

Mission: To retain the site's momentum and incoming links

Challenge:

Sportsmansweb.net was purchased after a domain drop in January 2008. A quick and easy solution to keep the domain active was needed.

Solution:

As a painless and quick solution, the domain used a standard site on WhyPark with no customizations. Taking only a few minutes to fully setup, the site needs no investment of time or resources outside of the standard WhyPark setup.

As the site already featured existing links related to outdoor activities from the previous owners, the domain was themed with the same subject. The previous links were retained and helped to create organic rankings for the domain. Now the domain receives 44% of its traffic from organic search.

Interest in outdoor activities is seasonal so its traffic sees peaks and valleys, depending on the time of year. By getting the site established on WhyPark early on, this site is now updated automatically throughout the year, earning trust with search engines just in time for the peak season.

Managed Services Used:

• Standard WhyPark platform